Richard Sterling, owner of the LA Clippers, has caused quite a stir in the basketball community. Advertisers of the popular NBA team have begun to sever their bonds to the team in response to Sterling's racial comments. In a video released by a gossip site, Sterling is seen and heard chiding a woman for "associating with black people." The woman is identified as V. Stiviano, and Sterling's comment is about Stiviano's post of herself with Earvin "Magic" Johnson on Instagram. In the height of the Clipper's rising fame, this couldn't have come at a worse time. Many corporate sponsors of the team have retracted, stating that they didn't want to be affiliated with the team. The team's advertising roster is getting smaller and smaller as well as a result of Sterling's comments. Sterling more than likely hurts the team's chances of possible new players and free agents coming to the team, which in turn could hurt ticket sales. Under the NBA Constitution, the NBA could suspend Sterling as the owner if he can be accused for "conduct prejudicial or detrimental to the association." It is interesting to see what will be done for this ugly situation.
http://www.latimes.com/business/la-fi-sterling-advertising-20140429,0,3216045.story?track=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+latimes%2Fbusiness%2Fsmallbusiness+(Los+Angeles+Times+-+Small+Business)#axzz30FCPcCpD
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